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Aston Martin just finished its fourth annual Aston Martin on Ice for 2012 on February 14. It allowed 200 international attendees to slide Aston Martins around in a safe way on the snowy slopes of St. Moritz. It is a 10 day program that began on February 4.
The cars available were the DBS Carbon Edition, Virage, V8 Vantage, V8 Vantage S and V12 Vantage.
“Every year Aston Martin has gone from strength to strength, so does this event. Our impressive model line-up continues to grow parallel to the sales potential in our markets such as Germany which saw a very strong growth in annual sales in 2011. Other territories such as Italy are reflecting the same trends. Events like these, where the beauty, agility and strength of our cars are highlighted in a magnificent setting really show what Aston Martin is all about and keeps us in touch with our customers," said Jeffrey L. Scott, Managing Director of Aston Martin Lagonda in Europe.
The Aston Martin on Ice is part of the five official Aston Martin driving schools this year. The others are on April 4 at Silverstone, May 3 at the Nürburgring, July 15 at Boxburg, Germany and September 17 at Spa.
It seems that if you have the money to rent an Aston Martin and get instruction on how to drive it on the snow, this would be a great way to spend a week in St. Moritz.
Bentley is hosting a similar event in Finland.
EncyclopediaAston MartinDBS (modern)DBS | Engine V 12 Displacement 362 cu in Top Speed 188 mph Transmission 6, Manual with overdrive Maximum power 517 hp @ 6500 rpm Type Fixed-head coupé Fuel Petrol Fuel consumption (combined) 13 US MPG | price $ 269.000 annual ownership cost $ 5.475 |