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Bumblebee returns, bringing a Special Edition Camaro with him

The third instalment of Michael Bay’s Transformers film franchise, Transformers: Dark of the Moon opens in 3D today and worldwide tomorrow meaning that America’s favourite muscle car is also returning in the form of Bumblebee. Chevrolet are marking the occasion by releasing a Special Edition Camaro to customers in the United States, Canada, China, Japan, Europe, South America, and the Middle East.

The limited edition model is offered as a$3,000 package on the 2LT and 2SS Camaro Coupes with Rally Yellow paint. Its exterior features include black rally stripes stretching over the bonnet, roof and boot lid, a high-wing rear spoiler, 20-inch, black-painted wheels wrapped in high-performance summer tires, and Autobot Shield logos on the centre caps and front quarter panels.

On the inside, the Transformers Camaro receives a black leather interior accented with yellow stitching on the instrument panel, centre console, armrests and seats, and Autobot Shield logos on the front headrests and centre console lid. Optional dealer-fitted extras include 21-inch wheels and a ‘black ground-effects package.’

Thanks to the Transformers films, which have grossed $1.5 billion in box-office sales, the Camaro became America’s best-selling sports car for 2010 and 2011, as well as the most-searched-for car on the web in 2009.

Rick Scheidt, vice president of Chevrolet marketing, said of the films: “The Transformers franchise has helped introduce Camaro – and Chevrolet – to a whole new generation of fans. Its role in the films helped make the Camaro the best-selling sports car in America, and one of the best-known cars of any kind around the world.”

The Special Edition Bumblebee Camaro can be ordered by customers beginning in July. The vehicles are to arrive in US and Canadian dealers by September.

The Chevrolet Camaro Generations since 1966

The Chevrolet Camaro first went on sale in 1966 to compete on the market with the Ford Mustang. It was built on the same platform as the 1967 Pontiac Firebird. It is categorized as pony car, some versions though also as muscle cars. Since its introduction in the 1960s, the Camaro has been marketed through five generations, the latest being launched for the 2010 model year.

1967 Chevrolet Camaro

The first-generation Camaro was available as a 2-door, 2+2 seating, coupe or convertible with a choice of several V8 engines. It was conceived to challenge the Ford Mustang in the muscle car segment and this first-generation was produced until 1969. It recently provided the inspiration for the 2010 Camaro design.

1970 Chevrolet Camaro

The second generation Camaro was manufactured from 1970 until 1981. It was reviewed in 1974 and 1978 but as it was based on the same platform, the model showed strong similarities with the first generation. In 1971 the Road & Track magazine elected it as one of the 10 best cars in the world.

1982 Chevrolet Camaro

The third generation of the Camaro was introduced in 1982 and lasted until 1992. For the first time the model featured modern fuel injection, Turbo-Hydramatic 700R4 four-speed automatic transmissions, five speed manual transmissions, 16 inch wheels, a standard 4-cylinder engine and hatchback bodies.

Chevrolet Camaro

The fourth-generation Camaro was launched in 1993 as coupe body style with 2+2 seating or convertible with rear-wheel drive, and a choice of V6 and V8 engines. In 1997/1998 the model received updates on the interior and exterior. After 35 years the Camaro ceased production in 2002, due to declining sales.

Chevrolet Camaro ZL1

After being dropped from the Chevrolet portfolio in 2002, the Camaro model was revived with a fifth generation in 2009. The new series was preceded by a Camaro Concept in 2006 which eventually lead to the coupe version of the 2010 Camaro going on sale in 2009. For the 2011 model year, a convertible version became available too. Both body variants reached the European markets in 2011.