Dodge and SRT Partner with 'Fast & Furious 6' in US

FiatFiatItaly, 1899 > present159 models
4864 photos
35 videos
Group is putting a lot of marketing dollars behind "Fast and Furious 6." Alfa RomeoAlfa RomeoItaly, 1910 > present108 models
2257 photos
7 videos
was on hand at the film's international premiere on May 7 in London and will have television and print advertising in Italy. In the United States, Fiat Group is using the and SRTSRTUnited States of America, 2010 > present5 models
296 photos
1 video
brands to promote the movie and its cars. 

Americans have to wait until May 24 to see the film, but Dodge and SRT will be bombarding the airwaves with ads promoting themselves and the movies. The film features the Dodge Charger SRT8SRT Charger SRT8United States of America, 2011 > present8 photos
and Dodge Challenger SRT8SRT Challenger SRT8 392United States of America, 2011 > present2 photos
in starring roles.

The Challenger SRT8 will be one of the film's "hero" cars driven by star Vin Diesel in several chase scenes. Diesel will also drive a 1969 Dodge DaytonaDodge Charger DaytonaUnited States of America, 1969 > 1969 in the film linking the brand's modern cars to its heritage. 

Dodge has created two commercials linking itself to the film. The first is a 30-second ad starring the Dodge DartDodge Dart (modern)United States of America, 2012 > present26 versions
97 photos
1 video
and in intercut with footage from the film. It will run on national television. The ad will be linked to a contest where viewers can enter to win a Dart. 

The second ad can be customized by dealerships to fit their needs. It shows a man interested in a Charger who sees a poster for "Fast & Furious 6" and imagines himself in the movie. 

In other media, Dodge has created a website promoting its link to the movie, and the #91 Viper GTS-RSRT Viper GTS-RUnited States of America, 2013 > present7 photos
that will race in the American Le Mans Monterey race at Laguna Seca on May 11 will carry "Fast & Furious 6" sponsorship.

Alfa Romeo Giulietta Getting Feature Role in 'Fast & Furious 6'