Peugeot Signs Novak Djokovic as Brand Ambassador

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has signed tennis great Novak Djokovic as a new brand ambassador for the next three years, and Peugeot will be a sponsor at the French Open.

“I’m happy to represent a great French automobile manufacturer, recognized throughout the world, with an industrial history going back 200 years. In my eyes Peugeot embodies French elegance, refinement and the expression of a certain art of living,” said Djokovic.

Peugeot has the right to use Djokovic’s image worldwide in all forms of media, and Djokovic will wear Peugeot branding on his left sleeve in all of the tournaments he enters.

Djokovic’s fame, especially in China, was important for Peugeot because it hopes to expand its popularity there.

Djokovic is ranked second in world tennis, and the tennis season starts on January 13 at the Australian Open, which he has won the last three consecutive years.