Volkswagen Launching Entry Level Brand in Late 2014

VolkswagenVolkswagenGermany, 1938 > present98 models
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head of development Heinz-Jakob Neusser says that Volkswagen will have its new entry-level brand ready in the next 12 months. It will be positioned against Renault’sRenaultFrance, 1898 > present189 models
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DaciaDaciaRomania, 1966 > present11 models
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brand and to a far lesser extent Nissan’sNissanJapan, 1932 > present159 models
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new DatsunDatsunJapan, 1931 > 198636 models
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brand.

“We are still working on the cost side. What’s clear is that we will only make this car if it meets our standards on safety, ride, handling, comfort and so on – and that it can be made profitably,” said Neusser. “It must be durable, precise and meet all the quality standards people expect from us.”

He says that the new models will get their own branding, which seems like an odd decision for Volkswagen Group. It already has brands like SeatSeatSpain, 1950 > present29 models
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that be transitioned into becoming an entry-level brand instead of spending the money to create a new dealer network and marketing a new name.

It has been hinted that VW might use the platform from the Chinese-built Santnna to save on costs because the new MQB platform and even the Up'sVolkswagen Up! Gen.1Germany, 2011 > present107 versions
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platform would be too expensive.

Source: Autocar