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BMW makes music in factory

10 1

Slideshow

The new BMW 1 Series as instrument, the BMW plant Regensburg as stage - this is the first music (industrial) film of the BMW Group. A collaboration of the BMW Group, Jonas Imbery (Gomma Records), Mirko Borsche (Bureau mirko borsche) and The Brainstormclub. The soundtrack was exclusively generated out of the noises of the new BMW 1 Series.

"check my machine" is a film project which has been created in a close collaboration between the BMW Group's Electronic Media Department and creative Munich artists Jonas Imbery (Gomma Records) and Mirko Borsche (Bureau mirko borsche). The Brainstormclub and Eyetrip are responsible for production.

The soundtrack, composed by Jonas Imbery, could also be played in the world's most popular clubs. "The appeal of the work was to develop a viable, independent, recognisable composition that only makes use of vehicle sounds, such as the blinkers, GPS voice, closing noises, seat belts, doors, safety alarm, to name but a few. The visual resolution at the end shows clearly that the percussive elements such as the bass synthesizer, the vocals and the melodies were produced by the vehicle itself."