Atlas (United Kingdom, 2013)

The Atlas is a concept introduced at the 2013 North American International Auto Show for the next generation F150. “The Ford Atlas Concept previews the innovations that will transform what people expect from their pickup. With 36 years as America’s best-selling pickup, we are absolutely committed to setting the agenda in the truck market," said Raj Nair, Ford's head of global product development.

When building a new pickup truck, the two most important elements are style and utility. The truck has to be capable but still look good. 

In terms of style, the Atlas Concept appears chiseled and angular with a futuristic front end. The new front end keeps a similar grill design as the current truck but now has six sides instead of the rectangle on the current version. The headlights are separated into two layers on the new concept. 

The concept is packed with technology as well. There is a 360° camera mounted on the roof that is meant to help while towing, LED lighting on the side mirrors and rear of the bed for illuminating work, a raising portion of the tailgate for steadying loads on the roof, a sensor near the rear hitch that tells the driver when to stop the truck while hitching loads and ramps hidden in the bed for easier loading.

This new version would include stop-start to improve fuel economy. To further improve fuel economy the concept has active grill shutters, a lowering front air dam and active wheel shutters. Ford says all of these innovations will improve fuel economy by 20%. That would mean fuel economy of roughly 19mpg city and 26mpg highway.