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Ford introduced the production version of the new Escort at the 2014 Beijing Motor Show. The American brand has brought back the nameplate after being absent from the markets since 2002.
The model was developed to attract consumers of the compact sedans market, a segment growing fast in the country.
The development of the model is the result of a collaboration between Ford's Asia-Pacific Design team, based in Australia and Ford's Centre for Research and Engineering in China. With the Escort the brand aims to conquer Chinese consumers who value interior space, safety and sophisticated design in a accessible compact car.
The Ford Escort is powered by a gasoline engine 1.5-liter Ti -VCT.
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Ford
Ford’s history in the United Kingdom started shortly after the foundation of the North American Ford by Henry Ford in 1903. Not even a year later, model T’s were being exported to the United Kingdom. The sales success led to the creation of the Ford Motor Company Limited, with its headquarters in London, in 1909, along with an assembly plant that opened in Manchester in 1911. By 1913, Model T was the biggest selling automobile in Britain, hav... more