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Everest

Everest (United States of America, 2014)

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Review


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Review

Ford launched the Everest concept, a seven-seat SUV model, at the 2014 Beijing Motor Show. The concept serves as a preview of a new model and is focused especially on the Chinese market.

The midsize SUV was designed with a focus on off-road capacity and should be produced in partnership with JMC, Ford's joint venture partner in China.

The design of the Everest concept was created by Ford's Australian design team. According to Ford China Director, John Lawler, the concept "offers beautiful design, premium refinement and rugged capabilities in equal measure."

The design of the vehicle includes some of the key elements that are part of the current visual features of Ford models, including the large front trapezoidal grille, next to a prominent lower bumper.

The Ford Everest is described as a versatile vehicle that does well in both urban and off-road driving. The concept is based on the Ford Ranger pick-up.



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Ford is mostly renowned for having established the innovative method of car mass production with moving assembly lines that work in typified sequences. The industrial workforce was also a target for new typified work methods that allow a large scale management.

Henry Ford’s strategy was to combine high technologic levels of production with high salaries and low prices – a tactic that would be international...  more

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