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Ford presented at the 2010 Beijing Auto Show a concept vehicle developed for citizens of the world’s mega cities. The Start Concept is a small car aimed at the increasing urban population.
The Start Concept features a preview of a fuel-efficient petrol Ford EcoBoost engine with just three cylinders and 1.0 litre of displacement, but with the power of a larger, 1.6-litre I4 engine. This engine is fitted with a five-speed manual transmission which enables performance without sacrificing fuel economy.
In terms of exterior design the Start Concept has an exterior shell constructed from lightweight composite body panels. It was developed with special attention to the aerodynamics, featuring several details to reduce its drag. Designed to deceive the wind the exterior surface of the Ford Start Concept has been conceived with flush-mounted aerodynamic features, which provide a minimum amount of drag for enhanced fuel efficiency. With length, width and height of 3700mm, 1672mm and 1400mm, respectively, the Ford Start Concept was also fitted with a full underbody belly pan in order to minimise the aerodynamic inefficiencies underneath the car.
Ford’s trademark kinetic trapezoidal grill has moved upwards reducing the number of prominent openings from two to one and also creating a more sporty face.
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Ford is mostly renowned for having established the innovative method of car mass production with moving assembly lines that work in typified sequences. The industrial workforce was also a target for new typified work methods that allow a large scale management.
Henry Ford’s strategy was to combine high technologic levels of production with high salaries and low prices – a tactic that would be international... more
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