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Despite being a hit the model's volume of sales didn't grow as expected. This was related with the fact that a two-seater wasn't a suitable choice for families. Ford called it the end of an era. The second generation unveiled in 1958 was now a four-seater and was available as a two-door hardtop coupe or convertible. Motor Trend magazine named it Car of the Year. It was the first individual model to received the award.
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Ford is mostly renowned for having established the innovative method of car mass production with moving assembly lines that work in typified sequences. The industrial workforce was also a target for new typified work methods that allow a large scale management.
Henry Ford’s strategy was to combine high technologic levels of production with high salaries and low prices – a tactic that would be international... more
