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Roland Gumper was a successful director of Audi Sport when Roland Meyer asked for its assistance on building a prototype for a sport car. With his experience and credentials, he became project manager around 2002 of the Apollo project. In 2004, GMG Sportwagenmanufaktur Altenburg GmbH was created and one year later, the first model, Apollo was released.
The company is located in Altenburg, Germany, a place chosen for the availability of automotive suppliers and craftsmanship of the workforce.
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With all the powerful logos associated with supercars, Gumpert had no easy task in choosing a rival. So, not to fall behind, it was chosen a king of all creatures, a griffin. A griffin is a mythological creature with the body of a lion, wings and head of an eagle. It is a king among the creatures of the air and earth. In mythology, Griffins usually guard treasures or something or someone divine. Gumpert felt it was appropriate to badge their precious treasures with this guardian.
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