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Ray Concept

Ray Concept (Republic of Korea, 2010)

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Review


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Review

The Kia Ray is a plug-in hybrid vehicle concept. The four-seat compact sedan based on the Kia Forte platform features a futuristic look.

The concept was conceived as an efficient vehicle, making use of light-weight and recycled materials and hexagonal roof-top solar cells embedded in the glass roof panel. The Kia Design Center America was responsible for the creation of the edgy and futuristic design of the Kia Ray.

Powered by an all-aluminum 153-horsepower Gasoline Direct Injected (GDI) 1.4-liter engine, the Ray Concept engine is equipped with a permanently-engaged fixed ratio Continuously Variable Transmission (CVT), combined with a 78kw electric motor. Ray’s power can be send to the wheels from the gasoline engine, the electric motor, or both together. This front-wheel drive with a four-wheel independent suspension is equipped “with an engine-power saving alternator management system and a toggle gear-shift up/down indicator to encourage economical driving”.

The Ray Pug-in Hybrid concept can drive for more than 80 kilometers with its electric motor fully charged. It features a fuel economy rating of more than 85.9 kilometers per liter, with a total range of 1200 kilometres.



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Kia


Kia was founded in December 1 of 1944 as Kyungsung Precision Industry and at the time the company made steel tubing for bicycle frames and other bicycle components. The company quickly started to export components to Hong Kong which made them the first Korean company to export any kind of goods. After the Korean war Kyungsung changed its name to Kia Industrial Company, which means "rising out of Asia", and started producing the very first bicycle to b...  more

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