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Mazda announced the debut of a new concept car, the Mazda Minagi Concept, for the Geneva Motor Show 2011. The vehicle features a new SKYACTIV technology and new design language of the brand KODO – Soul of Motion. The concept car is a compact SUV and a forerunner for the upcoming generation of Mazda products. The Minagi design language, termed ‘KODO’, embodies energy and vitality developed for an urban environment.
The SKYACTIV technologies are applied in the concept vehicle’s engine, transmission, bodywork and chassis. With the Minagi, Mazda aimed at creating a package of driving experience, efficiency at low weight and high safety standards.
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In 1927, the company’s name was shortened to ‘Toyo Kogyo Co.’ and it remained like so until 1984, although all the vehicles produced carried the Mazda nameplate ever since the company’s inception. In Japanese, the company’s current name and all its vehicles are spelled and pronounced ‘Matsuda’, just like its founder’s last name. It has been translated into ‘Mazda’ on our alphabet for two reasons... more
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