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Morgan

Morgan

United Kingdom United Kingdom (1909 - present)
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History

British carmaker Morgan Motor Company was founded in 1909 by H.F.S. Morgan. Morgan had designed its own personal single-seat, three-wheeled runabout in 1909 and subsequently he decided to patent and mass-produce his creation. Therefore, Morgan started operations by producing 2- and 4-seat three-wheelers. Included in the motorcycle class of vehicles, these cyclecars had the benefit of being free from British car taxes.

To promote his cars and provide them with positive associations, Morgan used to enter them in different racing competitions. The company built its first 4-wheel vehicle in 1936 – the Morgan 4-4. The model name stands for the car’s four wheels and four-cylinder engine. The 4-4 was produced alongside the three-wheel vehicles, given that Morgan kept on producing them until 1952.

In 1959, H.F.S. Morgan’s son, Peter Morgan, took control of the company and ran it until his death in 2003. Morgan cars were best known for embodying a contradiction with their traditional, conservative styling and their sporty performance, which resulted from their reduced weight. All Morgan automobiles are still hand-built, which originates the present waiting list of one to two years for a car to be delivered. Still, it has been much harder to buy a Morgan in the past, since the list has risen up to ten years at some point.



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Logo

Although it isn’t really assured, it is believed that the winged symbol Morgan uses to badge its cars is a reminder of Captain Bell, a top aircraft pilot from the World War I that once said that driving a Morgan three-wheeler was the nearest thing to ‘flying on the ground’.



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Motorsport

H.F.S. Morgan entered his automobiles in several racing events with the main purpose of promoting them, build them a good reputation and let potential customers see Morgan cars’ many benefits. In 1913, a Morgan three-wheeler won the title at the Cyclecar Grand Prix, which took place at Amiens, France.

Morgan has entered the FIA GT3 Championship for the 2008 season, with F1 drivers Jean Pierre Jabouille and Jacques Laffite racing an Aero 8 GT3.



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