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autoviva2010-10-12 09:47:32

Aston Martin confirms production of the Cygnet

 
 
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Aston Martin confirms production of the Cygnet

Aston Martin has revealed that in 2011 the Cygnet luxury city car, presented at this year’s Geneva Motor Show, will go into production at the company’s Gaydon headquarters in Warwickshire.

With the Cygnet city car Aston Martin will go out of its comfort zone where the brand has already achieved nearly a century of experience building high performance sports cars, luxurious long-range grand tourers, and extremely competitive racing machines.

According to Aston Martin CEO Dr Ulrich Bez “It is time to think differently. Aston Martin is honest and we don’t make compromises.”

“Our customers need a small car for urban and city use, and they want the right tools for the right job, to downsize creatively without compromising intelligence, artistry and personality,” explains Bez.

With the Cygnet Aston Martin will be combining the advantages of a small city car with the exceptional levels of quality and comfort to which the brand’s customers have been used to. Aston Martin wants to offer a new freedom to drivers, as they will be able to slot into gaps in traffic, exploit the smallest parking spaces and at the same time consuming the least fuel and emitting the lowest emissions.

“Cygnet is small but luxurious, an Aston Martin tailor fit for the city,” says Marek Reichman, Aston Martin's Director of Design. “With an almost unlimited palette of materials, colours and textures, each hand-finished Cygnet will be truly unique, a personalised space within the city. “Luxury is not constrained by scale.”

Further details on the Aston Martin Cygnet including pricing and specification will be announced later this year. The Cygnet will be the eighth major production car to be introduced by Aston Martin at its state-of-the art factory since 2004.

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