Aston Martin Says Lagonda is Still Being Slowly Worked On

Aston MartinAston MartinUnited Kingdom, 1914 > present62 models
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24 videos
says that while it has not built any prototypes yet for its SUV, the truck is still being worked on internally and will likely go into production with the LagondaAston Martin Lagonda ConceptUnited Kingdom, 2009 > present3 photos
name.

The Lagonda SUV is still several years away and will likely take heavily from Aston Martin’s relationship with AMGAMGGermany, 1966 > present17 models
103 photos
. The engines will certainly come from AMG, and Aston Martin may even negotiate to use a Mercedes-BenzMercedes-BenzGermany, 1924 > present197 models
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platform for the truck.

“If you look at how PorschePorscheGermany, 1931 > present43 models
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and VolkswagenVolkswagenGermany, 1938 > present98 models
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worked together to produce two completely different cars,” said Aston Martin CEO Dr. Ulrich Bez. “It would be possible to have a similar arrangement with Mercedes so long as our car was clearly and distinctly an Aston Martin.”

At one point, Aston Martin had considered launching Lagonda as its own brand, but the company realized that there was no point. However, it does not prevent Aston Martin from using Lagonda as a model name on a more luxury-oriented model.

“In places where this car must sell, like China, no-one has even heard of Lagonda. We are working hard to build Aston Martin over there so what’s the point of doing it all over again with a name no-one knows,” said Bez.

The LagondaLagondaUnited Kingdom, 1906 > present20 models
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name has not been on a production car since 1990 when Aston Martin ended production of its V8 sedanAston Martin LagondaUnited Kingdom, 1986 > present2 photos
. Lagonda-branded carsAston Martin Lagonda RapideUnited Kingdom, 1961 > 1964 have not been sold since 1965.

Source: Autocar