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Chevrolet in the Korean market in 2011

General Motors’ leading global vehicle brand Chevrolet is set to be introduced in the Korean market in 2011. The announcement was made during a press conference held in conjunction with the opening of the Busan International Motor Show by GM Daewoo Auto & Technology President and CEO Mike Arcamone.

“The introduction of Chevrolet will enable us to provide our customers an array of exciting new vehicles from the brand’s global lineup, giving them more driving options,” said Arcamone. “This will help GM Daewoo increase our sales and market share in the domestic market while generating additional revenue, strengthening our employees’ job security, creating new jobs and resulting in additional investment in Korea. We regard it as a key to our long-term success.”

Already giving a glimpse of what consumers might expect from Chevrolet in Korea, the new Chevrolet Camaro joined the GM Daewoo stand at the Busan International Motor Show. The sports car is expected to go on sale in Korea in 2011.

“According to our market research, half of all Koreans are familiar with the brand and more than 80 percent are aware of Chevrolet’s distinctive logo,” said Arcamone. “This is indicative of the positive brand image that already exists among consumers in Korea toward Chevrolet. We see tremendous upside with its introduction.”

According to GM International Operations President Tim Lee the objective of the introduction of Chevrolet in the Korean market is to enhance the presence of GM in the domestic market. Arcamone also emphasized that the announcement doesn’t represent the replacement of GM Daewoo and that the two brands will coexist in Korea.

“Chevrolet has enjoyed success in mature markets in North America and Europe, as well as in emerging markets in Asia Pacific and Latin America,” said Lee. “We are confident that it will drive us into a new era in Korea.”

The Chevrolet Camaro Generations since 1966

The Chevrolet Camaro first went on sale in 1966 to compete on the market with the Ford Mustang. It was built on the same platform as the 1967 Pontiac Firebird. It is categorized as pony car, some versions though also as muscle cars. Since its introduction in the 1960s, the Camaro has been marketed through five generations, the latest being launched for the 2010 model year.

1967 Chevrolet Camaro

The first-generation Camaro was available as a 2-door, 2+2 seating, coupe or convertible with a choice of several V8 engines. It was conceived to challenge the Ford Mustang in the muscle car segment and this first-generation was produced until 1969. It recently provided the inspiration for the 2010 Camaro design.

1970 Chevrolet Camaro

The second generation Camaro was manufactured from 1970 until 1981. It was reviewed in 1974 and 1978 but as it was based on the same platform, the model showed strong similarities with the first generation. In 1971 the Road & Track magazine elected it as one of the 10 best cars in the world.

1982 Chevrolet Camaro

The third generation of the Camaro was introduced in 1982 and lasted until 1992. For the first time the model featured modern fuel injection, Turbo-Hydramatic 700R4 four-speed automatic transmissions, five speed manual transmissions, 16 inch wheels, a standard 4-cylinder engine and hatchback bodies.

Chevrolet Camaro

The fourth-generation Camaro was launched in 1993 as coupe body style with 2+2 seating or convertible with rear-wheel drive, and a choice of V6 and V8 engines. In 1997/1998 the model received updates on the interior and exterior. After 35 years the Camaro ceased production in 2002, due to declining sales.

Chevrolet Camaro ZL1

After being dropped from the Chevrolet portfolio in 2002, the Camaro model was revived with a fifth generation in 2009. The new series was preceded by a Camaro Concept in 2006 which eventually lead to the coupe version of the 2010 Camaro going on sale in 2009. For the 2011 model year, a convertible version became available too. Both body variants reached the European markets in 2011.