English Coachbuilder Eterniti Launches First London Showroom

English luxury coachbuilder EternitiEternitiUnited Kingdom, 2010 > present2 models
52 photos
has launched its first dealer in London in a 10,000ft² (929m²) showroom in Park Royal in north-west London. The company has a single product at the moment- the ArtemisEterniti ArtemisUnited Kingdom, 2012 > present8 photos
SUV, which is already on sale in China. The company builds its cars nearby the London showroom. 

The Artemis is based on the PorschePorscheGermany, 1931 > present43 models
4639 photos
29 videos
CayennePorsche Cayenne Gen.2Germany, 2010 > 201727 versions
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2 videos
with a completely reworked interior  and exterior. The car has diamond-pleated leather, reclining rear seats that are heated and cooled, iPad connectivity front and rear and a drink chiller.

The interior is hand fitted to the cars in London and allows buyers to select their leather specification, carpets, veneers and roof liner. 

The exterior is based on the Cayenne with carbon body panels and 23in wheels. 

The Artemis is powered by a 600hp and 750Nm of torque 4.8-liter twin-turbo V8 that moves the car to 100km/h in 4.5 seconds and a 290km/h top speed. The company hired Alastair Macqueen who worked on the Jaguar XJ220Jaguar XJ220United Kingdom, 1992 > 19941 photo
to develop the Artemis’ suspension. 

“With its 600 bhp, active anti-roll system, massive grip and controlled dynamics, I believe that this is an SUV with the heart and soul of a supercar. And with more space and luxury we think that makes it a true Super-SUV," said Macqueen.

The company is marketing the car towards chauffeured transport, especially in Asia. The company built a luxury SUV to appeal to buyers without access to smooth, well cared for roads. 

The Artemis starts at £210,000 and increases from there based on how the buyer specifies the car.