Fiat introduces ‘MyLife’ range

Fiat has launched a new trim level across its passenger car range called ‘MyLife’. Designed to offer a value-for-money improvement to style and technology, MyLife is now available on the Punto and Panda, with Bravo, Qubo and DobloMyLife vehicles to be introduced later in the year.

“We’re very excited to be launching this new model strategy which offers customers the best value proposition within the core segment of each model range,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK and Ireland.

“MyLife focuses on style and technology while at the same time offering a proposition that represents sheer value for money. I am sure this will be of interest to many new and existing Fiat customers.”

There are several noticeably visible changes to exterior of the Punto with MyLife trim added. Firstly a special Piano Black gloss finish is featured on the front and rear bumper inserts and the door pillars. The MyLifePunto also includes the dark-tinted headlights and burnished tail lights as seen on the GP and Sporting versions, as well as body-coloured door handles, 15-inch sports style alloy wheels and front fog lights.

On the inside, the MyLifePunto features ‘an enhanced soft touch black dashboard with sporty perforated inserts’, Blue&Me telecommunications and information, Start/Stop functionality with Gear Shift Indicator and air conditioning.

The PuntoMylife with Fiats 1.2 litre, 69bhp engine is available for £9,995 as a 3-door and £10,595 with 5-doors.The Panda MyLife with the active model of the same engine is currently on sale for £6,995.