Flower for the Spring: Franca Sozzani Designs Mini for Life Ball

MiniMINI (BMW)Germany, 2000 > present15 models
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has been allowing noted fashion designers and personalities to customize its cars since 2001 for the Life Ball in Vienna. The cars are auctioned off for charity. In the last 13 years, Mini has raised over €500,000 for HIV and AIDS research. 

For 2012, the editor of Italian Vogue Franca Sozzani customized a Mini Roadster SMINI (BMW) Roadster Gen.1Germany, 2012 > present7 versions
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with a floral design inside and out. She also had the car painted in Deep Purple with gold trim. Inside, the car got floral-printed leather with similar floral trim and brass trim. 

“The concept behind the MINI customization is inspired by the beautiful and elegant women who in the past used to wear a scarf draped around their head when driving a convertible. Flowers are a symbol of joy and life. And the Life Ball is always fighting for life and joy," said Sozzani.

The car was auctioned for €54,000.

In the past, other fashion luminaries who have customized the Mini are Kenneth ColeMINI (BMW) MINI Life Ball...Germany, 2010 > 20104 photos
, Diane von Furstenberg, Donatella Versace and lingerie designer Agent Provocateur.

Mini Looks Back on 12 Years of Life Ball One-Offs

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