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Ford reveals 2011 Mustang DUB Edition

Willing to conquer a new generation of enthusiasts for the Mustang model, Ford has revealed a special edition based on the new 305-hp Mustang V-6: the DUB Edition. This specially customized version was created with the help of automotive lifestyle magazine DUB.

Set to go on sale this fall the DUB Edition is the result of the collaboration between Ford, DUB and Roush Industries. The special edition will be available in coupe, convertible or Glass Roof versions. The 305-horsepower DOHC 3.7-liter V-6 engine will be combined with both six-speed manual and automatic transmissions.

“The Ford Mustang is the most customized vehicle in the world, and this collaboration pushes the boundaries even further,” said Fritz Wilke, Mustang brand manager. “We’re proud of our relationship with DUB and Roush and how they worked together to bring a new look to Mustang, helping the 2011 DUB Edition Mustang V-6 appeal to a whole new audience.”

Features in the DUB Edition Mustang include 20-inch TIS wheels with Pirelli performance tires, Roush front fascia, splitter, quarter window louvers, windshield banner and lowering springs. The special edition will have the DUB logo embroidered in front headrest and DUB stripe package.

While the interior will only be available in black, on the outside there will be a choice between four colors: Black, Grabber Blue, Race Red or Ingot Silver.

For Myles Kovacs, president and co-founder of DUB magazine, “Working with Ford and Roush is an honor and has been a dream come true for DUB. The Mustang is such an iconic muscle car and has always been a customizer’s favorite. The DUB Edition Mustang stays true to its roots, but I think we’ve successfully brought a ton of hustle to the muscle.”

The Ford Mustang since 1964

With the Mustang, Ford invented a new automobile class, the “pony car”, and rival brands rushed into production to come up with cars of the same category. The first 18 months of the Mustang’s production stayed in history as the most successful car debut ever. After more than 40 years, the coupé is still being produced and Ford is selling around 150.000 Mustangs each year.

1964 Ford Mustang

In 1964, Ford unveiled their first ever Mustang. It inherited many parts, from other Ford models like the Falcon and Fairlane. Just 5 months after its introduction, the Mustang underwent a facelift and continued to grow heavier and bigger every year. The first generation Mustangs had mid and front engines, with displacements from 2.8 to 7.0 liters. The most basic model made 120hp while the top-of-the-line car delivered 385hp.

1974 Ford Mustang

The second generation Mustang was launched in 1974. After the continuous enlargement of the first generation until 1973, Ford decided to dramatically decrease its size to as close as possible to the original model. Shape and styling, as well as the mechanical features, were all reformulated in order to give the car an appearance that was closer to the 1964 model but with a higher performance.

1979 Ford Mustang

A fresh new Mustang, generation III, came out in 1979. Over the years, improvements were made to the Mustang regarding interior and exterior styling, giving it more comfort and a modernized look. Power was amplified as well throughout the years of production of the Mustang III. Ford also re-added the high-performance Mustang GT variant to the lineup in 1982.

1994 Ford Mustang

15 years past the Mustang’s last major amendment, in 1994, Ford launched its fourth generation. Motor Trend magazine named the Mustang Car of the Year for the third time when its fourth generation debuted. The Mustang IV engines ranged from a basic 3.8-liter to the top-of-the-line 5.4-liter Cobra R. Power output was increased along the years, starting at 145 hp to reach 190 hp for the standard version.

2004 Ford Mustang

Ford introduced the greatly redesigned fifth generation of the Mustang in 2004 at the North American International Auto Show. The refreshed car was an immediate hit in terms of sales. In 2012, the current Mustang received a minor facelift. Improvements include a changed exterior, and the 5.0 liter V8, introduced in 2010, got a power-uprgrade.