Infiniti Selling One JX Crossover for Half Price for Charity

Infiniti has put one of its new JX, seven-passenger SUVs up for sale at half of its retail price on the online premium shopping web site Gilt. It will also give the car's full normal retail price to the charity Coaches vs. Cancer. 

The JX on sale on Gilt is a fully loaded model that it has priced at $27,425, which is half of its $54,850 retail price. In addition to the truck, Infiniti is also selling VIP hotel and ticket packages to attend the final rounds of the NCAA Division I Men’s Basketball Championship.

“From the brand of inspired performance to a game changer in luxury online shopping, the exclusive partnership with the Gilt Groupe is the perfect way to kick off sales of the inspired all-new 2013 Infiniti JX, while also bringing another sizeable donation to help fund cancer research,” said Infiniti Americas Vice President, Ben Poore.

The sale starts at 12:00pm Eastern Time on March 13 at Gilt's Infiniti page and will run for 60 hours on a first-come-first-served basis.