Land Rover DC100 Defender Greenlit for Production

Land RoverLand RoverUnited Kingdom, 1978 > present15 models
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9 videos
says that its DC100Land Rover DC100United Kingdom, 2011 > 20112 versions
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retro-inspired DefenderLand Rover Defender Gen.1United Kingdom, 1983 > present122 versions
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has been given the greenlight for production. The company wants it to do for less expensive Land Rovers what the EvoqueLand Rover Range Rover EvoqueUnited Kingdom, 2011 > present128 versions
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has done for the Range RoverLand Rover Range Rover (modern) Gen.3 [L405]United Kingdom, 2012 > present13 versions
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, namely vastly increase sales. Sales will begin in "the middle of the decade," according to Land Rover. 

“The concept got the thumbs-up and 90 per cent of the 250,000 people we spoke to loved it," said Land Rover design director Gerry McGovern.

McGovern says that he prepared several concepts for the DC100 before selecting the car that toured auto shows this year. 

“We need a new Defender for a new generation. so it has to be relevant and desirable to a modern audience, but it has to have the essence of the Defender. James Bond needs to be able to kick the hell out of it and it will still be able to get up for more," he said.

The point of the truck is three-fold. First, it is not possible given modern, European safety regulations to create a car like the current Defender. That meant that McGovern had to create a car that looked capable and modern, while being safe. Second, he needed to keep the Defender's current enthusiasts in mind. They liked the fact that the truck was rugged and that needed to be at least communicated through the design. Finally, the car had to modern like the new Range Rover and Evoque. 

Source: Autocar