Qoros 3 Gets Highest Adult Rating by EuroNCAP This Year

The Chinese-made QorosQorosChina, 2006 > present2 models
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3Qoros GQ3China, 2013 > present2 photos
has received a five-star EuroNCAP safety score and had the highest adult protection score of any vehicle tested in 2013 of 95% and an 88% overall rating.

The score is seen as major step forward in the car’s credibility in Europe.

"The safety of our vehicles was one of our key development goals from the start. It's a crucial demonstration that our customers are the most important consideration and it also says a great deal about the engineering integrity of the car as a whole," Volker Steinwascher, Qoros Vice Chairman.

Qoros is a new auto company owned by CheryCheryChina, 1997 > present7 models
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Automotive and Israel Corp, an investment company. Its cars are meant to be the first Chinese vehicles to truly appeal to European buyers and break into the market. Sales of the Q3 started in Slovakia in August for €20,960.

To appeal to European buyers, Qoros has hired veterans of the European auto industry, including former head of design at MiniMINI (BMW)Germany, 2000 > present15 models
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Gert Hildebrand.

"The broader launch in Europe will happen over the next few years when we have a broader portfolio. Discussions with distributors and dealers are ongoing and the interest is enormous," said Qoros spokesman Eric Geers.

The 3 is being built in China, and its factory has a capacity of 150,000 units a year and will expand to 450,000 units soon.

Source: Automotive News Europe