Roll-Royce opens biggest showroom in Abu Dhabi

It’s time for an Autoviva trivia challenge. Where are ten percent of the worlds Rolls-Royce showrooms located? What region is responsible for fifteen percent of all Rolls-Royce sales? Where is the largest Rolls-Royce showroom?  If you answered, “the Middle-East,” you are correct. If you answered, “Abu Dhabi” to the last question, give yourself a well-deserved pat on the back.

At nearly ten thousand square feet, the newest, largest Rolls-Royce show room opened in Abu Dhabi this week. The space is large enough to show off all five Roller models with plenty of room to walk around and explore each. Customers can also relax in the showroom’s coffee bar or peruse their choice of custom interior bits and pieces in the configuration lounge. Rolls even had of its specialists on hand painting a customer’s initials on the door of his new ride.

This is the eighth Rolls-Royce showroom in the region. According to Torsten Müller-Ötvös, CEO of Rolls-Royce, “These investments underline the continuing confidence that the company sees in the Rolls-Royce brand across the Middle East.”

At the opening of the grand new show place, Rolls-Royce took the opportunity to celebrate the 100th anniversary of one of the world’s most famous motoring icons, “The Spirit of Ecstasy,” by presenting a limited edition Phantom Drophead Coupé.  Just one hundred are available and yes, this special model can be made more so at the customers request. No word on the price, but if you have to ask…