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Re-badging cars for no apparent reason
Hey guys, I was wondering if any of you experience a bizarre phenomenon like we do here in Australia in any of your native countries. It involves removing the manufacturer badging and logos from a car and replacing them with another’s for reasons I can’t seem to understand.
In Australia the vehicles of choice are the locally manufactured Holdens, which feature a lion inside a circle as their logo. People known as ‘bogans’ (similar to chavs in the UK or American rednecks) will remove this logo and replace it with the Chevrolet bowtie and not many of us understand why. The only connections are that Holden became a GM subsidiary in 1998 and that some of feature Chevrolet LS engines.
Does this really warrant changing a cars entire identity?
Surely not.
For example, you don’t see Lamborghini owners changing their badges to Audi’s or VW’s just because they’re parent companies. And you don’t see Lotus Elise’s with Toyota badges because they feature Toyota engines.
What do you think?
In Australia the vehicles of choice are the locally manufactured Holdens, which feature a lion inside a circle as their logo. People known as ‘bogans’ (similar to chavs in the UK or American rednecks) will remove this logo and replace it with the Chevrolet bowtie and not many of us understand why. The only connections are that Holden became a GM subsidiary in 1998 and that some of feature Chevrolet LS engines.
Does this really warrant changing a cars entire identity?
Surely not.
For example, you don’t see Lamborghini owners changing their badges to Audi’s or VW’s just because they’re parent companies. And you don’t see Lotus Elise’s with Toyota badges because they feature Toyota engines.
What do you think?
2024
Location: Wollongong, 
Australia
AustraliaBirthday: 6 August
Profile: http://www.autoviva.com/member/timb
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