CitroënCitroënFrance, 1919 > present94 models
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has announced that it is entering the WTCC in 2014 with Sebatien Loeb driving one of the team's cars. The car is still in development and will begin testing later this year. 

Citroën says that it was drawn to WTCC because of the inexpensive nature of the series and its wide media coverage in emerging markets.

"Our involvement in this championship will give us not only another chance to showcase our Créative Technologie but it will also help us to develop the Brand in promising, growth markets such as China, Russia and South America," said Citroën CEO Frédéric Banzet.

Citroën has not announced which car will form the basis for its WTCC entry. But the car will use the 1.6-liter turbocharged four-cylinder from the DS3 WRCDS DS3 WRCFrance, 2010 > present10 photos
car. The car is being developed at Citroën Racing's technical center in Versailles, France.

"Work has already begun in our Versailles technical centre and is set to be stepped up in the coming weeks, with the first tests of our car and the start of our development programme to prepare for the 2014 season. Obviously, we’re still committed to rallying and we’ll continue to work hard to try and get the best possible result in 2013," said Yves Matton, Citroën Racing Team Principal.

"I can’t wait to get out on track in the car and start testing. I have used this transitional year to try out various experiences and to improve my track driving skills. I don’t expect to win straight away, but I am determined to get there one day,” said Loeb.

Loeb is a nine-time WRC champion with Citroën. He raced in the 24 Hours of Le Mans in 2005 and 2006 with PeugeotPeugeotFrance, 1882 > present120 models
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and is preparing to take on Pikes Peak now.