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After a five-year hiatus the T-bird returned with a new Ford DEW platform and a retro style inspired by the early years of the model. This decision was based on the current trend of revivals that were going on like the New Beetle, the MINI Cooper and so on. Ford had big expectations for the new T-bird but the 25.000 unit-selling goal was never met. The sales dropped each year until production was called off.
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