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Launched in 1996 the Volvo C70 is a luxury automobile manufactured by Volvo Cars. Between 1997 and 2005 it was sold as both coupé and softtop convertible versions. Since 2006 the model is only marketed as a retractable hardtop convertible.
The first generation of the Volvo C70 was unveiled at the 1996 Paris Motor Show and broke the Swedish band's decades-long styling tradition of boxy, rectilinear designs.
In 2005 at the Frankfurt Motor Show, Volvo presented the second generation of the C70, based on the S40 platform, designed by John Kinsey and built by Pininfarina Sverige AB, a joint venture between Pininfarina and Volvo.
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The Swedish brand introduced its first model in 1927, the Volvo ÖV4. Then, many closed top and cabriolet luxury models followed. In 1935, holding company SFK sold a great majority of Volvo Cars’ shares to Volvo AB – the company that builds Volvo trucks, buses, construction machinery and many other Volvo-badged equipment and services. Volvo AB owned Volvo Cars until 1999.
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