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autoviva2014-10-15 11:02:56

Audi preparing new design line

New image is being created under the direction of Marc Lichte

The new concept will mark a new beginning for the Audi design, whether outside or inside

AudiAudiAudiGermany, 1909 > present83 models
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is developing a new design DNA for the brand, due to the clear exhaustion of the current line. This new visual image will be first expressed through a "revolutionary" concept according to the German brand that will be unveiled in Los Angeles. Audi released the first teaser image, which however reveals little about the vehicle.

Under direction of Audi's Design Chief Marc Lichte the brand is preparing a new approach in design, always keeping as core characteristics the sporty and lightweight design without forgetting the quattro technology. For Lichte the current design is increasingly an expression of progressive technology so it makes sense a new language for Audi.

According to Audi the new concept that will be unveiled at the Los Angeles Motor Show in November will mark a new beginning for the Audi design, whether outside or inside.

The image released by Audi reveals very little about the new vehicle, but we can see that the lines of the vehicle are not as continuous as the models of the current range. We can spot more volumes so we can predict a more elaborate design.

The new concept is being considered as a preview of a future Audi A9, a top of the range model making great usage of cutting-edge technology. This car has been much talked about in recent months.

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