Daimler and BYD Launch Denza, a New Electric Car Brand

Daimler and Chinese automaker BYD are cooperating to create a new electric car brand called Denza. It will be developed in China and aimed specifically at the Chinese market. Ownership of Denza is split 50-50 between Daimler and BYD. Denza will show its first concept at Auto China 2012 in Beijing in April. 

“The exciting new DENZA brand is a highly visible seal of approval for the leading-edge design, technology and personality of the new car which we are convinced will resonate with customers here in China,” stated Ulrich Walker, Chairman & CEO of Daimler Northeast Asia.

The two companies say that Denza has been in development since 2010. The first car will be all-electric. BYD will be responsible for the batteries and e-drive systems. Daimler will bring its experience with making premium cars, electric vehicles and safety. 

Denza uses the Chinese characters 腾势 for its name in China which translates to 'rising power and momentum.' The logo follow these concepts by looking like a drop of water supported by two hands. It is supposed to show that a clean automaker is coming from the cooperation of two companies.