Jaguar Land Rover Sets 1 Million Annual Sales as Long-Term Goal

JaguarJaguarUnited Kingdom, 1922 > present53 models
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Land RoverLand RoverUnited Kingdom, 1978 > present15 models
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has set a goal of selling 1 million cars annually, but it knows that it may take a decade to get there. Its shorter-term goal is to sell 750,000 cars a year by 2020. In 2012, Jaguar Land Rover sold 357,773 cars worldwide. It has sold 176,451 cars worldwide through May of 2013.

"Reaching 1 million sales will place us with the world's other leading automotive luxury brands. It is ambitious, but rightfully so. We have caught the attention of others, who may have seen us as a niche brand,” said Lindsay Duffield, president of Jaguar Land Rover Canada.

To reach the 750,000-car goal, Jaguar Land Rover plans to add more lower-priced vehicles to its lineup. Jaguar is developing an entry-level luxury sedan that will take on the 3 SeriesBMW BMW 3 Series Gen.6 [F30/F31]Germany, 2012 > present115 versions
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and A4Audi A4 Gen.4Germany, 2008 > present393 versions
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. Most of the sales are expected to come from Asia, especially China, which has already become Land Rover’s largest market.

Land Rover has laid out a comprehensive new product plan that will include a replacement for the Defender that will be a high-style compact SUV, instead of the hardcore off roader that it has been for the rest of its life.

Jaguar Land Rover Sales Give Best May Sales Ever

Source: Automotive News