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PSA PeugeotPeugeotFrance, 1882 > present120 models
3839 photos
7 videos
-CitroënCitroënFrance, 1919 > present94 models
5346 photos
11 videos
plans for its DS sub-brand to become the more expensive range within the Citroën brand, and it is going to take on competitors like the new MiniMINI (BMW) MINI VisionGermany, 2013 > 2013 head on with more style and higher end features. The first of these new DS models will be the DS3DS DS3France, 2010 > present99 versions
298 photos
in 2016.
The style of the DS3 will take styling cues from the Wild Rubis SUVDS DS Wild RubisFrance, 2013 > 2013 concept with chrome and gloss black trim at the front, heavily contoured bodywork and wraparound taillights. It will also get a major change by dropping Citroën’s iconic chevron at the front in factory of a stylized DS logo. The company believes that selling the car as a DS, rather than a Citroën, will be lucrative outside of Europe, especially in China.
The underpinnings will be a modified version of the Peugeot 208’s platform but with thinner high-strength steel to lower weight. The engines will also be borrowed from the 208.
To take on Mini, the DS3 will add even more personalization options like roof decals, colors and wheel options.
Source: Auto Express