Porsche Expanding into Africa and China in Next Decade

PorschePorscheGermany, 1931 > present43 models
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has big expansion plans for the near future because it wants to grow sales from 145,075 cars in 2012 to 200,000 cars by 2016. The company has been spending huge sums of money on research and development in the last few years for the MacanPorsche MacanGermany, 2013 > present1 photo
, hybrids and new Leipzig factory, and now it is time to focus on sales. The company says that it is going to reduce R&D investments next year in favor of expansion. It plans to enter 15 new markets by the end of the decade, mostly in North Africa.

"We're covering new markets where we have not been in yet. We're aiming to go into an additional 15 countries by the end of the decade,” said Bernhard Maier, Porsche’s head of sales.

The other sales focus is China, which has been trading back and forth with the United States as Porsche’s largest market. Sales there are up 15% in the first three quarters of the year. It plans to have 100 dealers operating in China by 2016, from 57 currently. China is the Panamera’s largest market and a very strong market for the CayennePorsche Cayenne Gen.2Germany, 2010 > 201727 versions
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as well.

Source: Automotive News Europe