Porsche to unveil new model in Detroit

Porsche has announced that the brand will start the year 2011 with the world debut of a new model at the North American International Auto Show (NAIAS) in Detroit, in the United States of America.

In what is the brands’ largest market, Porsche will be unveiling to the world a new model, which will be joined in the stand by other models that will be appearing for the first time in US soil. The NAIAS will take place in Detroit between the 10th and 23rd of January, with the premieres being broadcasted live on the Porsche website www.porsche.com/detroit as webcasts.

Nicknamed “Motor City”, Detroit is the venue of one of the most important international auto shows in the world. The NAIAS is regarded as a leading international marketplace and forum for trends and opinions, especially relevant for the North American market.

Over the past few months Porsche has been watching its demand grow rapidly in the US. The orders for the Panamera car line and the new generation of the Cayenne sporty crossover are the main responsible for this growth.