Refreshed Audi A8 Will Be Upgraded to Take on New S-Class

AudiAudiGermany, 1909 > present83 models
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has already announced that it is refreshing the A8Audi A8 Gen.3Germany, 2010 > present48 versions
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later this year and among the upgrades will be active matrix full LED headlights that can direct light around obstructions while keeping the high beams on. The refreshed A8 will debut at the Frankfurt Motor Show in September. The car's major competitor will be the new W222 chassis S-ClassMercedes-Benz S-Class 6Germany, 2014 > present39 versions
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that is just hitting the streets. 

"We're investing heavily in new products, developing leading-edge technology and expanding our global production network. Despite challenging economic conditions, we're sticking to our goals," including operating profit at the upper end of its range of a 8 percent to 10 percent of sales," said Audi Chief Financial Officer Axel Strotbek.

Audi's goal is to be the largest luxury automaker in the world by 2015, and it is currently in second place between BMWBMWGermany, 1918 > present87 models
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in first and Mercedes in third. However, the A8 is in third place among the S-Class in first and 7 SeriesGardner 8-AUnited States of America, 1926 > 19261 Version
in second. It is trying to position itself as the technological leader to lure more buyers to its executive sedan. 

Source: Automotive News Europe