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Christopher Bruce2013-03-25 15:43:48

Seat Will Need to Double Sales to Guarantee Future

Volume Will Be As Important as Profit for Future

 
 
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Seat posted a slight loss last year

SeatSeatSeatSpain, 1950 > present29 models
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Chairman James Muir says that to ensure the company's future it will need to double sales, not just be profitable. 

Seat sold 321,000 cars last year, and Muir believes that it will have to double that to survive. The company also posted a before tax loss of €79.4 million last year. 

“We have to bring volume to the table as well as profits. In the short-term that means the investment we have received for the Leon family needs to translate into sales. Then every bit of investment we get thereafter needs to pay off. With that, we can shout louder within the VolkswagenVolkswagenVolkswagenGermany, 1938 > present98 models
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Group to get more investment," said Muir.

Seat's next brand new model is rumored to be a compact crossover based on VW's MQB platform. 

Source: Autocar

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