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Tru 140S, was the second concept vehicle launched by Chevrolet on January 9th, 2012 at the North American Auto Show.
This concept with front-wheel-drive, is decribed by the brand as “affordable exotic” four-seat sporty coupe. The three-door hatchback sports car is targeted to the below-30 American consumer segment. Tru 140S is based off the same platform as the Chevrolet Cruze and the Chevrolet Volt electric vehicle with extended range.
Tru 140S offers direct injection and a starter-based stop-start technology, balancing internal combustion and electrification to deliver high value and improved fuel economy.
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The Chevrolet factory was founded in 1911 by car designer Louis Chevrolet together with GM founder William C. Durant, who had previously left GM and now felt the urge to regain its lost reputation in the automotive business.
American car giant Ford’s hugely successful Model T was the main rival targeted by Chevrolet’s entry into the automotive markets and the one that the bra... more
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