Imperial

Imperial was a luxury brand of Chrysler Corporation, built between 1955 and 1975 and again from 1981 to 1983. The brand became a separate Division within Chrysler. The large, heavy, luxurious Imperial fell victim of the 1973 oil crisis but there was an attempt to revive the brand in 1981 without success and Chrysler decided to close Imperial Division though retaining the rights over the marque. From 1990 to1933 Chrysler decided to put this luxurious brand into production once again, this time as a Chrysler’s brand, but the public was not very enthusiastic about it. In 2006 a new concept was presented at the North American International Auto Show