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For the 2010 Design Challenge, the designers at Mazda aimed at creating a car with zero weight and zero emissions. At the heart of the MX-0 is its purpose as a driving beast. Its ultra-light mass is pushed by high-torque electric motors.
Low weight is to facilitate effortless cornering and acceleration of the vehicle. The team redesigned each component in the MX-0 to carry out the functions of several MX-5 components, effectively replacing a multitude of MX-5 parts with fewer, simplified ones. Innovative lightweight materials have further helped to decrease the weight.
Envisioning the global market of 2020, and projecting a volume of 500,000 units annually, the MX-0 should also have positive effects on the world’s environment and economy by way of less energy consumption and minimized use of raw materials. High-volume, automated manufacturing of sustainable, inexpensive composites coupled with clean-running drive trains are the key to both low weight and high-volume production.
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In 2010 the Design Challenge was awarded at the Los Angeles Auto Show for the 7th time. Clearly, the challenge 2010 was referring to the need for society to minimize consumption of the earth's resources and produce and consume more sustainably.
The major automotive design studios were invited to develop an efficient, light-weight, four passenger vehicle (not to exceed 1,000 lbs./454 kg kerb weight), that is both comfortable and safe, while delivering satisfactory driving performance without sacrificing the styling consumers demand. For the first time studios from Germany and Japan took part in the competition which gives studios a chance to explore new ideas in automotive design.
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Mazda
In 1927, the company’s name was shortened to ‘Toyo Kogyo Co.’ and it remained like so until 1984, although all the vehicles produced carried the Mazda nameplate ever since the company’s inception. In Japanese, the company’s current name and all its vehicles are spelled and pronounced ‘Matsuda’, just like its founder’s last name. It has been translated into ‘Mazda’ on our alphabet for two reasons... more