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Mazda > R360

R360 (Japan, 1960)

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R360

Mazda launched its first passenger car, the R360 coupe, throughout Japan on May 28, 1960. It was a period of improved income levels and changing lifestyles in Japan, with a growing demand of cars. The cars of the period even the mini cars for the masses were expensive and hard to come by. However, people still dreamed of having their own car. The R360, benefited of a increased manufacturing efficiency that allowed Mazda to introduce models with very low sticker prices--300,000 yen for... more

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