Audi Partners with Iron Man 3 to Promote R8 on Red Carpet

"Iron Man 3" is already showing in some countries, but it had its premiere in the United States last night. AudiAudiGermany, 1909 > present83 models
8213 photos
27 videos
rolled out the red carpet for the film’s stars.  As the film’s official vehicle sponsor, Audi made sure that all of the film’s stars were prominently displayed with the four rings emblem.

Star Robert Downey Jr. arrived in a red 2014 Audi R8 SpyderAudi R8 4.2 Spyder quattroGermany, 2011 > present2 photos
, and Gwyneth Paltrow showed up in an A8L TDIAudi A8 L 4.2 V8 TDI quat...Germany, 2011 > present10 photos
. The rest of the cast arrived in A8L TDIs and Q7 TDIAudi Q7 3.0 TDI tiptronicGermany, 2009 > present3 photos
.

In the first summer blockbuster of the year, Downey Jr. reprises his role as billionaire playboy Tony Stark who is also a super hero, Iron Man. In the film, he drives an R8 e-tron, and Gwyneth Paltrow’s character drives an Audi S7 SportsbackAudi S7 SportbackGermany, 2011 > present13 photos
. There are also other Audi vehicles like the A8L, A6Audi A6 Gen.4Germany, 2011 > present93 versions
218 photos
1 video
, S5Audi S5 Coupé S tronicGermany, 2012 > present3 photos
and Q5Audi Q5 Gen.1Germany, 2008 > 201663 versions
145 photos
shown in the film.

Audi has been promoting the film with commercials starring Downey Jr. and the R8 e-tronAudi R8 e-tronGermany, 2009 > present3 photos
. It mixes scenes from the film with Downey Jr. driving the car

"Iron Man 3" opens across the US on May 3.