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Volvo S90 going for the premium market

New high-end model from the Swedish brand has been unveiled at NAIAS

With a very elegant design and sumptuous interior it is characterised by a concave grille, a clear reference to the Volvo P1800

VolvoVolvoSweden, 1927 > present49 models
4535 photos
6 videos
is launching at the North American International Auto Show (NAIAS) in Detroit its new premium sedan, the S90Volvo S90Sweden, 2015 > present. With the new model the Swedish brand is aiming to compete with the 5 SeriesBMW 5 Series Gen.6 [F10]Germany, 2010 > 2016180 versions
475 photos
, E-ClassMercedes-Benz E-Class Gen.6 [W213]Germany, 2016 > present36 versions
38 photos
and A6Audi A6 Gen.4Germany, 2011 > present93 versions
218 photos
1 video
. Being launched in the summer it aims to continue Volvo's sales growth.

The launch of the new S90 forms the second chapter in the complete renewal of Volvo’s product range, which began in 2015 with the new XC90 SUV. The S90 also confirms a further commitment with the North American market and is part of an $11bn investment which also includes the construction of Volvo's first US production facility in Charlestone, South Carolina.

With a very elegant design and sumptuous interior it is characterised by a concave grille, a clear reference to the Volvo P1800, which is home to Volvo’s new Iron Mark. The T-shaped Thor’s Hammer lights deliver a powerful sense of direction that makes the S90 unmistakable on the road.

Inside this low, four-door coupé, Volvo has taken cues from the success of its XC90 model. However it raised it to another level by introducing details on the new dashboard and instrument panel, including new air blades that stand vertically on each side of the Sensus user interface.

Following Volvo's strategy of introducing autonomous driving cars in its range by 2018, the S90 already features semi-autonomous drive. With the premium model the Swedish brand is launching the IntelliSafe Assist as standard, which includes Adaptive Cruise Control and Distance Alert and the advanced semi-autonomous drive feature, Pilot Assist.

The Pilot Assist system is an autonomous technology which gives gentle steering input to keep the car properly aligned within lane markings up to motorway speeds of around (130 km/h) and no longer needs to follow another car.

Showing that the brand is also environment aware, the S90 will be available with the clean and powerful T8 Twin Engine plug-in hybrid powertrain, delivering up to 410 hp, which can be driven in three different modes: Pure, Hybrid and Power. The remaining powertrain range should be identical to the one from the XC90.

The S90 also introduces a new safety function (City Safety) which detects large animals such as large deer, horses or moose/elk, night or day. It warns the driver and offers brake support in order to avoid or mitigate collisions.