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In 2010 the “red dot: best of the best” award was handed to the Rolls-Royce Ghost. The model convinced with its reinterpretation of the classic values of the Rolls-Royce brand for the 21st century.
“This is a tremendous accolade for the entire Rolls-Royce design team”, said Ian Cameron, Chief Designer. “As a designer the challenge lies in translating ideas into a medium which others can see, touch and feel. We are very proud of what we have achieved with Ghost and are delighted to have been recognized with this very special award.”
The Ghost convinced the jury with its ‘Yatch Line’ style, large, uninterrupted surfaces flowing between the horizontal lines that define the vehicle, enhancing its character. Its modern features include the self-righting wheel centres and the Xenon headlamps that frame the evolution of the Rolls-Royce grille.
The red award is awarded since 1955 and is one of the most important awards in the world of product design. It was created to recognize design work in many different categories, which include not only automobiles but also architecture, household, home electronics, fashion, life science and medicine.
In 2008 another Rolls-Royce model received the red dot award: Phantom Drophead Coupé.
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Ghost