Rolls-RoyceRolls-RoyceUnited Kingdom, 1904 > present31 models
1281 photos
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is showing off its Bespoke vehicle service with the Celestial PhantomRolls-Royce Phantom Exten...United Kingdom, 2012 > present12 photos
at the Frankfurt Motor Show. The company says that 75% of Ghost buyers and nearly every Phantom buyer opts for the Bespoke service, which allows buyers to specify vehicles to their exact specifications.

“Rolls-Royce is a brand that appeals to unique and highly discerning customers who demand a hand-crafted reflection of their tastes, lifestyles and desires. Delivering this through our Bespoke program has ensured the marque’s rightful place as the pinnacle super-luxury company,” said Rolls-Royce CEO Torsten Müller-Ötvös.

The Celestial Phantom takes inspiration from the first PhantomRolls-Royce PhantomUnited Kingdom, 2003 > 20114 versions
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built under BMW Group’s ownership at midnight on January 1, 2003. The long wheelbase car is supposed to appear elegant and delicate and comes in an exclusive dark blue color with glass particles in the paint that is meant to evoke the night sky. The Spirit of Ecstasy is lit from below while driving.

The interior has an LED-embedded Starlight Headliner that depicts the constellations that were in the sky at the Goodwood factory on January 1, 2003. The leather is a color called dusk that is supposed to be the color of the night sky. The clock in the rear contains four diamonds. The picnic set comes with hand-engraved glasses with portions of the celestial motif from the headliner.

Rolls-Royce is also adding a new option to is Bespoke service called Home of Rolls-Royce. It allows buyers to specify laser-cut, engraved wood for the interior in any pattern they wish. The same pattern can then be carried to the embroidery on the armrests.