Pininfarina will have a new concept called the Cambiano on display at the Geneva Motor Show in March. 

Pininfarina describes the Cambiano as an, "elegant and refined sport sedan, conceived with great attention to the environment, both as to the engine and as to the materials’ choice." The Cambiano is named after the city where Pininfarina is headquartered. It gets that name because Pininfarina will have been headquartered there for 30 years this year. 

Pininfarina often makes concepts like this, and sometimes they make it into production. The Ferrari F50 and 612 Scaglietti started as Pininfarina concepts but made it to production.