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Industry

Maserati Sales Up Nearly 400% From 2012 Thanks to New Models

It has already beat its record sales year

The new Quattroporte has been a major sales success for Maserati

MaseratiMaseratiItaly, 1914 > present62 models
696 photos
7 videos
has sold 2.5 times more cars in the first nine months of this year than it had in its previous best year ever, and there are three months of sales to go. The success is due to high demand for the new QuattroporteMaserati Quattroporte Gen.6Italy, 2013 > present26 versions
41 photos
and GhibliMaserati Ghibli (modern)Italy, 2013 > present16 versions
12 photos
sedans.

Through September, Maserati has sold 22,500 cars. Its previous best sales year in its history is when it sold 9,000 cars in 2008. In 2012, it sold 6,300 cars for the entire year.

Creating the new models did not come cheap. Fiat invested €1.5 billion in Maserati from 2011 to 2014 to create the two new sedans.

"Our investment is starting to pay off," said Maserati CEO Harald Wester,

Maserati hopes sales will hit 50,000 annually in 2015, and its next major model will be the Levante luxury SUV that will use the platform from the Jeep Grand CherokeeJeep Grand Cherokee Gen.4United States of America, 2010 > present57 versions
150 photos
2 videos
.