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Safety and Technology

Apple Getting Deeper Into Auto Equipment Supply Market

The first cars to use its in-house developed technology launch this fall

 
 
Slideshow
Chevrolet will use Apple's infotainment on its cars

Apple has toyed with bringing its mobile devices to cars for several years, but generally automakers have had to create their own solutions to adding iPod support to their cars. However, Apple has finally realized that people want access to their music, apps and contacts in their cars. Apple announced in June that it is partnering with HondaHondaHondaJapan, 1948 > present102 models
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, MercedesMercedes-BenzMercedes-BenzGermany, 1924 > present197 models
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, JaguarJaguarJaguarUnited Kingdom, 1922 > present53 models
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Land RoverLand RoverLand RoverUnited Kingdom, 1978 > present15 models
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, FerrariFerrariFerrariItaly, 1947 > present233 models
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, NissanNissanNissanJapan, 1932 > present159 models
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, General MotorsGMGMUnited States of America, 1998 > present8 models
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, VolvoVolvoVolvoSweden, 1927 > present49 models
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, HyundaiHyundaiHyundaiRepublic of Korea, 1967 > present79 models
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and KiaKiaKiaRepublic of Korea, 1944 > present52 models
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, and the first of these cars will be on sale later this fall. 

“It’s something that people want, and I think that Apple can do this in a unique way and better than anyone else. It’s a key focus for us," said Aplle CEO Tim Cook.

The cars with Apple's infotainment system will use Apple's iOS 6 operating system incorporated into the dashboard head unit. Most of the controls will be through Apple's Siri voice recognition system. Users will be able to control navigation, text messages, e-mails and music with voice controls. It will also introduce Apple's new iTunes Radio music streaming service.

“Just like the App Store is a key part of the ecosystem and iTunes and all of our content are key, and the services we provide from messaging to Siri and so forth, having something in the automobile is very, very important,” said Cook.

Apple's biggest competitor will be the automakers themselves. Several, including FordFordFordUnited States of America, 1903 > present92 models
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and CadillacCadillacCadillacUnited States of America, 1902 > present79 models
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, have said that they have no intent to use Apple's system because they have already invested to much to create their own infotainment systems. They claim that their systems are tuned to each car and will work better than Apple's one-for-all solution.

Apple is already working on an update for their system that will use the latest iOS 7 software.

Separately, Apple is offering just the Siri voice recognition system to automakers who want to use it for their current systems. BMWBMWBMWGermany, 1918 > present87 models
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, Volkswagen GroupVolkswagenVolkswagenGermany, 1938 > present98 models
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, ToyotaToyotaToyotaJapan, 1937 > present155 models
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and ChryslerChryslerChryslerUnited States of America, 1925 > present70 models
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, all of which are not using the full Apple infotainment suite, say that they will incorporate the Siri system on their new cars this fall. 

“Our environment to deliver apps is a controlled environment. We place a big priority on quality. We place a big priority on safety. We really want to curate that environment, and we don’t want to open it up to just anybody," said Sandy Lobenstein, Toyota's head of connected technology in the US.  

Source: Automotive News

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