Aston Martin showcases Rapide with series of films

In order to promote its four-door Rapide, Aston Martin is launching a series of mini-films that will bring the Warwickshire-based sports car manufacturer into a digitally advanced platform.

The digital campaign will use several ready established social media presence on Facebook, Twitter and YouTube to spread the message to its fans and customers in more than 39 countries.

The films were shot in Lisbon, Portugal and show a group of agents attempting to deliver a precious object, time, to a mystery figure. The message of the film was based on one of life’s quandaries: the more success you had, the less time you had to share it with the people who mattered.

According to Film Director, Donnie Masters from Serious Pictures, “We wanted to deliver a subtle but clever piece of branded entertainment. Something that mirrors the thrill of the drive. Intelligent, dramatic yet very exciting. It's an action-packed Aston Martin story in three parts, designed to entertain our audience. We're not hard selling, we're showcasing. After all it is the thinking man's (and woman's) performance car.”

Several preferred Aston Martin partners have been chosen to feature in this online campaign, as the brand thinks they share with it the dedication to luxury, quality and exclusivity.

The Aston Martin Rapide is the brand’s first production four-door sports car. The car has been developed based on core values of Power, Beauty and Soul.

Click here to watch Part One